A Life Preserver When You're Lost in a Sea of Advertising

It is estimated the average adult in the U.S. views 6,000-10,000 advertisements per day. Per day.

How can your business stand out in a world where advertising is as ubiquitous as street signs?

Hire a professional.

My wife and I walked around the neighborhood and saw a house listed as “for sale by owner.” In a market where homes are on the market less week, and they were selling asking about 20% less than the market average, this home went the entire summer without selling. We ran into the owners and asked why they didn’t list with an agent, and they replied that they wanted to save on the commission fees. As you can guess, eventually, they listed with an agent, and the house sold for more than their asking price and in two weeks. 

Saving money is great, but if it prevents you from reaching your sales goals, then you’re not saving a thing.

Advertising stimulates sales by raising awareness of your brand and wares. Advertising professionals use several tools to accomplish this – digital advertising, radio, TV, print, billboards. We shape and nurture your brand, sell directly, or raise awareness. We have access to research, conduct research, and consult strategies used by others in our field to craft an approach unique to your business. It’s what we do so you can focus on what you do.

It depends on the business and the creative from the agency. Say you decide to advertise on Facebook and Instagram. Research indicates that static images are more effective, research that says videos are, and research that says it’s about 50/50. Some argue that videos get more click-throughs, but static images produce more conversions. That’s why agencies hire experts in user experience and user interface design and why they conduct A/B testing. You can read up on these things and understand them, but you won’t have the time or expertise to implement them. Even if you did, you would be better at attending to your core competencies.  

That’s one example. The same applies to writing copy, art design, website building, shooting and editing videos, or even finding the right mix of traditional and digital advertising. Are advertising/marketing professionals expensive? Yes, but the ROI is in favor of hiring them.

So, if you want your company or product to stand out in a sea of advertising – hire a professional. Subscribe because, on this blog, I’ll help you do just that.